Sales Funnel have been around for years but their use has increased dramatically over the past few years.
Some of the most successful businesses have used sales funnels to grow exponentially.
This blog will look at what a sales funnel is, how to use them and the advantages that they can give to your business.
- What companies use sales funnels?
- What is sales funnel?
- How does sales funnel work?
- How to implement a sales funnel in your business?
1. What companies use sales funnels?
Some of the largest companies in the world have used sales funnels.
Netflix, for example, used a Pipe line to grow their business from $0 to $1 billion in valuation.
They aimed to get people to join their subscription by making it easy for them.
They put the DVD’s in the mail and all the subscriber had to do was choose when they wanted the next DVD.
Even Apple used a Pipe line, when they first started out they advertised in magazines that gave away computers alongside magazine subscriptions.
This gave Apple access to hundreds of thousands of people who could eventually be targeted with their products.
2. What is Sales Funnel?
A sales funnel isn’t something that is easy to understand, but it’s a powerful tool that can be used for a number of purposes.
Most of the time, people think about sales funnel as a way to sell things online, but there are many other ways to use this tool.
If you’re not familiar with the basic concept, a sales funnel is a process of moving leads through various stages of the sales process, leading to a conversion.
In a typical scenario, people would visit your website to look for things they’d like to purchase.
At the beginning of the sales funnel, people are looking for information.
With useful information, your sales funnel will be able to engage with your customers and provide additional opportunities for conversions.
When you purchase on an online store like Amazon or eBay, you will receive an email with details of how to proceed with the purchase.
3. How does Sales Funnel Work?
There are three parts to a sales funnel:
A: The first stage is the awareness stage. This is where you tell people about your product or service and why they need it. You want to provide enough information that your potential customer can make an informed decision about buying from you, but you don’t want to overwhelm them.
If you’re selling a clothing item for example, this might be where you post pictures of the product and tell us it will get rid of belly fat by standing on our head all day, or whatever it is your selling.
B: The next stage is the decision phase, this is where you’re getting people to decide whether they want your product.
The decision stage will be where you provide more information and try and sell them on the benefits of using your product or service. You might also add in a discount to motivate the customer to buy from you.
C: The final phase is the commitment phase when people have decided to purchase your product or service.
Here you collect payment details so that your products can be delivered and ask for any other details like contact details that might help you with future contact.
It’s important that during each of these stages, you need to keep up daily activity in order for everything to run smoothly.
For example, if you are trying to sell a book online, you might have to send 3 emails in the awareness phase, 5 in the decision phase and 2 in the commitment phase.
4. How to Implement a Sales Funnel in your Business?
The advantage of using a sales funnel is that it can be used for all types of businesses.
All you need to do is pick what products or services you are selling and create your own marketing funnel for each one.
The great thing about the sales funnel is the fact that it doesn’t matter how large or small your business is.
You can even make multiple funnels for different products or services depending on what people are buying at any given time.
Once you have your sales funnel in place, you can set up automated emails to go out each day to remind people about the product they are purchasing.
If people purchase the product, you might want to email them with a thank-you note and ask if they’ve opened the shipping boxes that they ordered.
If you’re selling physical items, sending out reminder emails is even more important because there is no way of tracking when or if these items will be delivered or used.
A sales funnel allows you to drive your customers through a series of steps that will eventually convert them into paying customers.
They’re a great way to make more sales and keep people interested in your business for longer.
If you’re looking to improve your sales funnel and make your business more effective, we encourage you to talk to one of our friendly customer service representatives.
They’ll be happy to help you with any questions you might have.